Illustrating a brand ambassador character
Warwick Music Group are a company who manufacture plastic 'brass' instruments, their core products being the innovative pBone and pTrumpet. In 2016, they launched a new addition to their instrument family, pBuzz. I was given the creative task of designing a brand character to appear across all literature, packaging and promotions - a character who eventually become known as 'Mr pBuzz'. Since children are a core part of the pBuzz audience, the brief was clear in that the art style should be fun, bright and colourful. I created a number of illustrations for the pBuzz website, which was designed alongside the brand development - as can be seen here.