Rugby World Cup-themed campaign for pBone/pTrumpet
To celebrate the 2015 Rugby World Cup, Warwick Music Group launched a campaign to encourage their target audience to learn the trombone and trumpet with pBone and pTrumpet.
It was decided that illustrated characters would suit the campaign well, so I was given the creative challenge of developing a group of entertaining characters to be used as part of the print and social media advertising.
Combining photography with illustration, these rugby player characters were developed in Adobe Illustrator, and then applied across the suite of promotional material - such as the poster and flyer designs below.
Below: Twitter cover images